by Virginia Elder | Nov 5, 2026 | Podcast Episodes
You do not need to become a YouTube influencer to make video content useful for your business. In this episode, we talk about mortgage strategy, but one of the most useful lessons for financial professionals is how Michael is approaching content creation: stay...
by Virginia Elder | Nov 4, 2026 | Podcast Episodes
Podcast SEO used to sound fairly simple: choose a keyword, use it in your title and description, and make it easier for someone searching a podcast app to find you. That definition is no longer big enough. Your next client may discover you through YouTube, Google, or...
by Virginia Elder | Oct 14, 2026 | Podcast Episodes
What do you do when a podcast guest will not stop talking, barely answers your questions, turns every response into a sales pitch, or shows up without the equipment you specifically requested? You do not have to smile through it and hope your editor can fix everything...
by Virginia Elder | Oct 8, 2026 | Podcast Episodes
Potential clients are no longer only Googling your name or asking a friend for a referral. They may also be asking ChatGPT, Gemini, Perplexity, or another AI tool who they should work with. So the question becomes: does the internet contain enough meaningful evidence...
by Virginia Elder | Oct 4, 2026 | Podcast Episodes
How does a traditional CPA practice become a nationwide virtual firm with books, speaking engagements, a podcast, YouTube content, and prospects who already understand the value of the firm before the first sales conversation? In this episode, I’m joined by Salim...
by Virginia Elder | Oct 2, 2026 | Podcast Episodes
“I don’t want to become an influencer.” I hear some version of that regularly from financial advisors, CPAs, and other financial professionals who are considering launching a podcast or YouTube channel. The good news is that becoming a lifestyle influencer is not the...
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