by Virginia Elder | Mar 20, 2024 | Best Practices & Recs
SUMMARY: To get your podcast on major platforms like Apple Podcasts and Spotify, you need a podcast hosting service that distributes your audio files and show notes. Popular options like Buzzsprout, Captivate, and Libsyn offer features like website integration,...
by Virginia Elder | Feb 20, 2024 | Best Practices & Recs
SUMMARY: A podcast manager adeptly orchestrates audio and visual elements, ensuring cohesive podcast episodes with polished editing and smooth guest communication. Organizing components like intros, outros, commercials, and social media assets is key for an engaging...
by Virginia Elder | Nov 17, 2023 | Audio, Best Practices & Recs
So, you started a podcast, and it’s going well. You have a small but perfectly formed audience, but you want more! You want to get seriously visible and attract even more listeners to your show, and to do that, you need three key steps in podcast marketing best...
by Virginia Elder | Nov 7, 2023 | Audio, Best Practices & Recs
TLDR: For effective business promotion on podcasts, utilize an email subscriber platform without a pushy sales approach, provide value via short, actionable podcast episodes, integrate a single Call to Action (CTA) in each episode, and encourage email sign-ups through...
by Virginia Elder | Dec 19, 2022 | Best Practices & Recs, Copywriting
How To Use Search Engine Optimization (SEO) To Get More Eyeballs On Your Brand You’ve likely heard the term ‘SEO,’ and you may even know the words the acronym refers to, but it’s completely normal for small business owners’ knowledge...
by Virginia Elder | Oct 29, 2022 | Audio, Best Practices & Recs
Make Your Podcast Stand Out with Audio Branding You have the opportunity to use your voice and your music selection to establish an audio brand for your podcast from the very first word. Most podcasters create a standard intro and outro for each episode that’s...
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