About Virginia Elder
Turning Expert Conversations Into Client-Generating Podcasts
I’m Virginia Elder — podcast strategist, host, and founder of Podcast Abundance.
I help independent financial professionals use podcasting as a strategic growth engine — not just a creative outlet. When done well, a podcast builds trust, positions authority, and moves listeners toward becoming clients. That’s the work I do every day.
But this path didn’t start in a studio.
Where It All Began: Personal Finance Changed Everything
My passion for financial content was born out of necessity.
In my early years as a mom, my husband and I were drowning in debt — $80,000 worth — with two young children and very little margin for error. Podcasts became my lifeline. I binge-listened to personal finance shows that taught practical strategies, shared real stories, and offered tools that actually worked.
Three and a half years later, we were debt-free.
That experience changed how I view content forever. Those podcasters didn’t just educate me — they earned my trust. And yes, I bought their programs. They helped my family reclaim stability, confidence, and a future that felt secure.
That’s when I understood the true power of podcasting:
Education builds trust, and trust drives action.
From Creator to Strategist
I didn’t set out to run a podcast production agency. My original plan was to become a financial coach for moms — so I launched my own show and immersed myself in the space.
Then something unexpected happened.
At a financial creators conference in 2019, two financial advisors asked me to help launch their podcasts. I hadn’t priced services yet. I hadn’t done it for anyone else before. But we built together — and their shows worked. Word spread quickly. Within months, more advisors reached out, and I found myself stepping into a role I hadn’t planned… but was uniquely prepared for.
Instead of being the voice behind the mic, I became the strategist behind the scenes — amplifying credible financial experts who deserved to be heard.
Let’s make a plan.
Strategy Is the Difference
Most podcasts fail quietly — not because the host lacks expertise, but because there’s no strategy guiding the content.
My work goes far beyond editing audio files. I help hosts design podcasts that support their business goals, reduce chaos behind the scenes, and create clear pathways from listener to client.
Today, Podcast Abundance offers three distinct ways to work together:
Abundance Production Partnership™
A high-touch, done-for-you experience for established professionals who want podcasting handled with precision, care, and strategic alignment — from production to publishing to repurposing.
Podcast Conversion Lab™
A private, 1:1 strategy engagement for hosts who know their podcast should be converting — but isn’t yet. We audit, refine, and rebuild the listener journey so the show finally supports sales.
Podcast Abundance Academy™
Strategic guidance and community for business owners who are DIYing their show (or working with an internal team) but want a podcast strategist in their corner to keep growth, messaging, and conversion on track.
It’s all about heart.
Why This Work Matters to Me
Every podcast I support represents more than content.
It’s a platform for clarity.
A vehicle for trust.
A lasting way to serve people who are actively looking for guidance.
Whether I’m refining messaging, identifying conversion gaps, or helping a client simplify their workflow, my goal is always the same:
to make podcasting feel strategic, sustainable, and worth the investment.
Let’s Build This the Right Way
If you’re ready to get more visible, increase your authority, and finally make your podcast work for your business — you’re in the right place.
