What if the next level of your business is waiting on you to pitch the thing, show up imperfectly, and stop hiding behind preparation?
In this episode, I’m joined by Kelly Lynn Adams, host of Perfectly Imperfect, business growth strategist, advisor, international speaker, and coach to high-level entrepreneurs, executives, founders, athletes, public figures, and leaders.
Kelly has more than 400 podcast episodes behind her, experience with major brands including Gucci, Kering, Liz Claiborne, Athleta, Kate Spade, and Bed Bath & Beyond, and media features in outlets including Entrepreneur, Forbes, Women, Thrive Global, Huffington Post, and more.
In this conversation, we talk about what it really takes to build visibility through podcasting, speaking, media, and personal brand authority without waiting until every detail feels perfect.
Visibility Requires Repetition
Kelly shared that her podcast has been part of her business since 2018, with new episodes released every Monday. That kind of consistency is not always glamorous, but it creates trust.
For financial professionals, this is an important reminder. Your podcast does not need to become famous overnight to become valuable. Repeatedly showing up with useful perspective helps prospects, referral partners, media contacts, and event organizers understand who you are and what you can speak about.
Create a Wishlist and Start Pitching
One of Kelly’s simplest but most useful strategies is creating a wishlist of the stages, podcasts, publications, and opportunities you want to pursue.
Rather than waiting to be discovered, Kelly recommends getting specific about where you want to be featured, then consistently chipping away at those opportunities.
For financial advisors, CPAs, bookkeepers, tax professionals, and other financial service providers, this is a practical visibility strategy. Write down the conferences, podcasts, local organizations, publications, and associations where your expertise would be valuable, then begin pitching with intention.
Just ONE Yes Can Generate the Next Yes’s
Kelly also shared that one opportunity often creates momentum for the next one.
One podcast invitation, one speaking engagement, one media feature, or one high-quality client conversation can become proof that helps you open the next door. The key is learning to recognize and use the credibility you are already building.
Your podcast can support this process by giving people a place to hear how you think, how you teach, and how you communicate before they invite you into their audience, network, or event.
Imperfect Action Still Builds Authority
Kelly’s show is called Perfectly Imperfect for a reason.
In this episode, we talked about the pressure many successful professionals feel when they start creating content. When you already have a respected business or established career, it can feel risky to publish something that does not match the polish of the brand you have built.
But every new medium has a learning curve.
Podcasting, video, speaking, and media work all improve through repetition. You do not skip the awkward early reps. You move through them.
Action Steps from This Episode
Create a visibility wish list with the podcasts, stages, publications, events, and organizations where you want to be seen.
Choose one primary visibility focus for the current season instead of trying to podcast, write, speak, publish, and pitch everything at once.
Use your podcast as a trust asset that shows event organizers, referral partners, and potential clients how you communicate.
Follow up longer than feels comfortable, while still staying professional and respectful.
Repurpose strong episodes when your schedule gets full instead of letting perfectionism stop your publishing rhythm.
Ask for introductions, support, and opportunities more directly so the people in your network know how to help you.
If you want to sound more clear, confident, and prepared behind the mic, download the free Script Starter Kit. It will help you outline stronger episodes, structure your ideas, and create content that sounds natural without turning you into a full-time content creator.
Connect with Kelly Lynn Adams:
Website: https://www.kellylynnadams.com/
Perfectly Imperfect Podcast: https://www.kellylynnadams.com/podcast
Instagram: https://www.instagram.com/kellylynnadams
LinkedIn: https://www.linkedin.com/in/kelly-lynn-adams-8a58722/
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