by Virginia Elder | Jun 27, 2024 | Copywriting
SUMMARY: Applying the 80/20 rule in content creation optimizes strategy by focusing on impactful long-form content for deeper engagement and outlines efficient approaches for short-form content. This balance enhances audience engagement without compromising quality....
by Virginia Elder | Jun 7, 2024 | Copywriting
Struggling to increase visibility and attract more clients to your financial advisory firm? Effective SEO tactics tailored for financial advisors can be the game-changer you’re seeking. The pivotal role and ROI of SEO in financial advisory marketing Crucial SEO...
by Virginia Elder | Jan 1, 2024 | Copywriting
Did you know that you can maximize your podcast’s reach and engage listeners by crafting show notes that hit the 500+ word sweet spot, are rich with targeted keywords, and are structured with clear summaries, bullet points, timestamps, guest bios, and follow...
by Virginia Elder | Dec 19, 2022 | Best Practices & Recs, Copywriting
How To Use Search Engine Optimization (SEO) To Get More Eyeballs On Your Brand You’ve likely heard the term ‘SEO,’ and you may even know the words the acronym refers to, but it’s completely normal for small business owners’ knowledge...
by Virginia Elder | Jul 29, 2022 | Copywriting, Workflow & Productivity
How to Write Your Own Podcast Show Notes As a podcast host, you may already be attempting to write podcast show notes (also referred to as an episode description), but if you want to show up in Google searches, become sharable, and serve your listeners to the best of...
by Virginia Elder | Jul 18, 2022 | Copywriting, Workflow & Productivity
How to Craft Excellent Blog Posts and Maximize Traffic to Your Website No website is complete these days without a comprehensive, informative, entertaining blog section. However, for most entrepreneurs, creating blog posts is an intimidating beast – your head...
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