If you feel stuck cold calling and hosting multiple coffee meetings per week to get clients, there IS a better way – find out the whole story and what helped Brenton Harrison, a seasoned financial professional, make this shift.
The Pandemic halted the hustle, and in that space, he began seeking mentorship and prioritizing his lifestyle, which helped him arrive at a fresh way to attract clients (rather than chasing them!).
Podcast-Based Marketing for Client Acquisition
[00:04:29] Content Creation for Financial Advisor Client Education
[00:18:46] Podcast Branding and Visibility Enhancement Services
[00:29:29] Podcast-Based Marketing for Client Acquisition
[00:38:36] Enhancing Customer Experience Through Upfront Pricing
From Prospecting to Purpose: Transforming Your Marketing Approach
– Focus on creating informative, reliably posted content for potential clients.
– Reach out to influential figures and make unexpected requests to increase courage and create opportunities.
– Explore how you can reduce the time/process it takes to guide a new client from introduction to onboarded and active.
– Ensure price transparency by clearly stating fees upfront to enhance the buying experience and establish trust with customers.
Creating Value: The Secret to Attracting Ideal Clients
Consistent distribution of valuable content and effective marketing can help business owners tap into a broader audience, thus minimizing the need for conventional prospecting, coffee dates, and calendar appointments with unqualified applicants.
“It’s not about having a thousand people who are not your ideal customers downloading your podcast every day. It’s about, are you reaching the people who are your ideal customers with the right content.” – Brenton Harrison
Connect with guest, Brenton Harrison:
Website – https://www.newmoneynewproblems.com/
Instagram – https://www.instagram.com/newmoney.newproblems/
YouTube – https://www.youtube.com/c/brentonharrison
LinkedIn – https://www.linkedin.com/in/brentonharrison/
New Money New Problems Podcast: https://linktr.ee/newmoneynewproblems
Escape Student Loan Debt Podcast: https://escape-student-loan-debt-podcast.castos.com/
Connect with host, Virginia Elder:
Website – https://www.reachingabundance.com
Facebook – https://www.facebook.com/podcastabundance
Instagram – https://www.instagram.com/podcastabundance
LinkedIn – https://www.linkedin.com/in/coachvirginiaelder/
YouTube – https://www.youtube.com/@PodcastingforFinancialPros
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For more helpful tips on content creation, check out podcastabundance.com/blog
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Follow me on Instagram @podcastabundance (instagram.com/podcastabundance)
To launch a podcast you’re proud to share WITHOUT it draining your time and energy, you’re invited to connect with me. For more info, visit www.podcastabundance.com or DM me directly on Instagram or Facebook.
We offer professional podcast editing, video editing, YouTube, and podcast management services. Our team will help take all the tech, to-do’s, and software confusion off your plate, allowing you to truly step into your CEO shoes!
Our podcast launch services are just the tip of the iceberg. We also offer ongoing video and audio editing, podcast audits, VIP days, consulting, done-for-you website copywriting, blog posts, newsletters, and social media content support for small business owners.
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