by Virginia Elder | May 31, 2024 | Audio
SUMMARY: Essential podcasting equipment for any business includes a mix of microphones, recording devices, and editing tools to ensure high-quality audio. Whether you’re a beginner or a pro, choosing the right gear like USB or XLR mics, digital recorders, and software...
by Virginia Elder | May 30, 2024 | Launches & Rebranding
SUMMARY: Starting a podcast can enhance your business’s market presence by fostering relationships with your audience through educational and entertaining content. By focusing on listener preferences and distributing through various directories, your brand can...
by Virginia Elder | May 10, 2024 | Launches & Rebranding
SUMMARY: After reviewing yet another mature podcast “stuck” at a few hundred listeners per episode, the reason why they’re not growing isn’t a mystery. Each episode starts with way too much chit-chat irrelevant to the title, it takes 10+ minute...
by Virginia Elder | May 1, 2024 | Audio
SUMMARY: Swapping ads with other podcast hosts in the same niche can significantly increase your listener base, as fans are 81% more likely to try new podcasts recommended through targeted ads. This strategy leverages the fact that listeners are constantly looking for...
by Virginia Elder | May 1, 2024 | Best Practices & Recs
SUMMARY: Growing your podcast audience can be as simple as joining forces with other hosts in your genre for an ad exchange, making sure ads are voiced by hosts to keep the personal touch. With most listeners open to discovering shows this way, it’s a win-win...
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