by Virginia Elder | Sep 21, 2023 | Audio
Podcast Marketing Strategy for Business: Leveraging Your Voice for Growth In a landscape where podcasts face less competition than websites, businesses can strategically use podcasting to reach a broader audience, stand out, and generate warm leads. By producing...
by Virginia Elder | Sep 21, 2023 | Audio
Marketing for Business Using a Podcast: Achieving Long-Term Success with Consistency Mistaking initial low traction as failure in podcast marketing is a common misconception; instead, businesses should anticipate a slow growth phase that typically lasts for the first...
by Virginia Elder | Sep 21, 2023 | Audio
Benefits of Podcasting as Your Marketing Strategy (& Why Podcasts Outperform Online Ads) With traditional online advertising methods like Google and Facebook Ads being notably costly and delivering short-lived impacts, podcasting presents a cost-effective,...
by Virginia Elder | Sep 13, 2023 | Audio
10 Mistakes Preventing Podcast Growth You know what they say: “Build it, and they will come!” Well, I’m sorry to break this to you but when it comes to podcasts, that’s NOT necessarily the case! If you’re in that limbo space where you’ve started a new podcast...
by Virginia Elder | Nov 3, 2022 | Audio, Launches & Rebranding
Successfully Submitting Your Show to Google Podcasts One of the best ways to get more listeners is to make sure listeners can access your show – simple enough, right? Well, getting your show listed on every podcast app out there is actually a little more...
by Virginia Elder | Oct 29, 2022 | Audio, Best Practices & Recs
Make Your Podcast Stand Out with Audio Branding You have the opportunity to use your voice and your music selection to establish an audio brand for your podcast from the very first word. Most podcasters create a standard intro and outro for each episode that’s...
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