Why do I love podcasts? Because they are a fantastic viable long-term marketing strategy, that boosts your business’s online visibility, credibility, and authority in your niche. And what’s not to love about that!
I come across so many brilliant business owners who would love to start a podcast but they stumble at the first hurdle because they find the process too time consuming. But, outsourcing the pre and post-production process to a proficient Podcast Manager can make podcast dreams a reality.
If you want to maximize your business’ visibility online, then podcasting could be the key to unlocking your brand’s full potential. Keep reading to find out how you can successfully integrate podcasting into your marketing strategy.
- Why a podcasting helps you get in front of your ideal clients
- The role of a Podcast Manager
- Key qualities to look for in a Podcast Manager
The Power of Podcasting
There’s no doubt at all that podcasting is a powerful tool for businesses. The benefits go way beyond improving your online visibility; a podcast helps you establish deep relationships with your target audience. Whether you choose to incorporate video or stick to audio, podcasting can enhance your brand’s credibility in your niche significantly.
Podcasting is akin to a long-term investment, not a quick fix. You need to make a commitment to at least 70 episodes or around a year and a half of consistent production. The rationale behind this commitment is the nature of podcast growth—more of a hockey-stick-style than linear. The numbers might seem slow initially, but they will surge after the 70-episode threshold. There’s no way around this; patience and resilience are what yield results in podcasting.
As a business owner, the focus should be on strategising the content and reaching your audience. Which is exactly why so many business owners outsource the post-production process of podcasting. Any effective CEO knows, outsourcing is the best way to get an expert service and allows you to conserve your energy for the tasks only you can do in your business.
The Role of a Podcast Manager in Business
If you’re serious about podcasting as a long-term marketing strategy, outsourcing pre and post-production is a seriously smart move.
So, what exactly does a Podcast Manager do? To give a birds eye view, they usually help you with detailed tasks such as editing, distributing, and publishing podcast episodes.
Despite taking care of all of those tasks a Podcast Manager is actually a highly specialized role. They handle the technicalities of your podcast, making sure each episode sounds professional and gets published correctly and on time. They are the ones responsible for putting the final polish on your recordings, adding intro and outro music, cleaning up any awkward pauses, and making sure the sound quality is top-notch.
But their role is not limited to just technical aspects. A Podcast Manager also plays a key part in coordinating your podcasting schedule, ensuring that everything runs smoothly. From booking guests, creating show notes and transcripts, to managing promotion across your business’s various digital channels, a podcast manager takes care of all these essential tasks so you can focus on what you do best – creating engaging content for your audience.
Outsourcing to a Podcast Manager can save you a significant amount of time – time you can spend focusing on generating income for your business. It also frees you to invest your energy where it’s needed most: in the creative process. After all, your main goal is to create content and build relationships, not spend hours on end dealing with technical hiccups or worrying about why a particular podcast episode isn’t gaining as many listeners as expected.
Whether you’re a seasoned business owner looking for ways to expand your brand, or you’re just starting out in the podcasting world, having a dedicated Podcast Manager can be a game-changer and the added support you need to succeed.
What to Look for in a Podcast Manager
When it comes to finding the right Podcast Manager for your business, there are several key factors you should consider – after all, they’ll play a HUGE role in shaping your podcast’s quality and the image your brand projects to listeners.
Industry Experience
It goes without saying that your podcast manager should have the experience to do a great job for you. A good sign that they have significant experience is if they have been active within the industry for several years. Look for signs that they’re up to date with current best practice, including their participation in podcasting conferences, content about podcasting on their social media, and a well-crafted website featuring client testimonials. Don’t shy away from asking for samples of their work, allowing you to assess the distinction between the raw recordings and the polished, edited versions.
Detail Orientation
A successful Podcast Manager shows a keen attention to detail. This role involves managing numerous tasks simultaneously, from coordinating different elements to correctly naming files to ensure nothing goes awry during publication. As such, a Podcast Manager needs to be detail-oriented, committed to avoiding mistakes, and upholding a high degree of professionalism. This will help ensure your brand is represented in the best possible light.
Shared Values and Communication Styles
Good communication is key to any successful partnership. It’s important to have regular meetings with your Podcast Manager, at least twice a month, to stay updated on the podcast’s progress. Therefore, it’s critical that your communication styles are compatible. Additionally, shared values can often bolster a working relationship so look for a Podcast Manager who aligns with your business mission and can support it wholeheartedly.
Understand Your Business Mission
Your Podcast Manager should be a staunch supporter of your business. A keen ear can pick up any elements during a podcast interview that may not harmonize with your brand’s mission and values, and ensure it is edited out. Therefore, your ideal Podcast Manager should deeply understand and respect your business mission, acting as a vigilant gatekeeper for your brand’s voice.
Remember, when you hire a Podcast Manager, you are also bringing on a production partner who you’ll trust with representing your business conversations. Their ability to embody your brand, capture its voice, and project it to your audience is vital for your podcast’s success.
The Relationship Between a Business and a Podcast Manager
To build a successful podcast that accurately represents your brand, a collaborative relationship with your podcast manager is so important. You need to have a conversation with the podcast manager you’re planning to work with so that you can highlight any values-based points that are important to you and your show. Your relationship should be based on a mutual commitment to your brand’s mission, regular communication, and an implicit level of trust (after all they are part of the team!)
Handing over your raw interview footage to a podcast manager can feel like a leap of faith. It’s important to feel confident that your chosen manager will handle your brand voice with care, represent your business professionally, and make the right editing decisions to ensure your message comes across clearly and powerfully.
Maintaining Regular Communication
Open dialogue with your Podcast Manager is vital for navigating the different stages of podcasting. You should feel comfortable brainstorming, providing input, raising concerns, or asking for updates. In an ideal world you’ll both create a feedback-friendly environment where both parties feel heard and valued.
Shared Vision and Values
A Podcast Manager who resonates with your business mission will be far more invested in the success of your podcast. Nurturing a shared vision from the beginning will help maintain the alignment of your message through the journey of your podcast.
Beyond the technical and administrative aspects of podcasting lie the deep genuine connections with your audience that a well-produced podcast with carefully thought out content fosters. The right podcast manager will not only have the skills to enhance the quality of your content but also the understanding, dedication, and passion for your mission to help deliver your business’s message in the most impactful way possible.
Working with Your Podcast Manager
Podcasting allows you to boost your business credibility, become an authority in your niche, and improve your brand visibility. It’s important to remember though that podcasting is a long-term commitment, with results usually seen after 70 episodes or approximately a year and a half of consistent production. In other words, it’s a marathon, not a sprint my friend!
Using the services of a skilled podcast manager can seriously uplevel your podcasting journey by making sure an expert is efficiently handling the post-production process, allowing you to focus on your core business tasks.
The relationship between you and your Podcast Manager should be based on trust and seamless communication, which are critical for a successful podcasting journey. Finding a podcast manager who is the perfect fit for you, your show and your business will make a significant difference to your business growth and visibility.
If you’re planning on starting a podcast in the finance niche and are looking for an experience podcast manager who can make sure that creating and marketing your show is completely seamless then book a call – I’d love to chat.
Podcast Manager for Business Owners FAQs
What is a Podcast Manager?
A Podcast Manager is a professional who manages the different aspects of your podcast production process. This includes tasks like episode editing, publishing, coordinating schedules, overseeing the production timeline, and in some cases, even liaising with guests. Effectively, a Podcast Manager ensures that your podcast runs smoothly and professionally, allowing you to focus on producing great content and running your business.
Why is podcasting important for businesses?
Podcasting offers business owners a unique way to reach their target audience. It helps establish a business’ authority in their industry, improves credibility, and increases brand visibility. As a long-term marketing strategy, podcasting can enhance customer engagement and provide a strong platform for businesses to share their values, mission, and provide value to their audience on an intimate platform.
Why should I outsource my podcasting workflow to a Podcast Manager?
Outsourcing your podcasting workflow to a Podcast Manager allows you to concentrate fully on core business tasks. Podcasting requires a considerable investment of time and energy, particularly in post-production. A Podcast Manager takes this load off your table, ensures that your podcast is produced to professional standards, and is published on time, ensuring consistency, one of the key aspects in building a successful podcast.
What qualities should I look for in a Podcast Manager?
Look for a Podcast Manager with deep industry experience, detail orientation, professionalism, and a sincere interest in your business mission. It’s crucial to choose someone whose communication style aligns with yours for effective collaboration. Other aspects like their involvement in podcast-related conferences, client testimonials, and samples of their work will provide a good understanding of their capabilities.
Recent Comments