Podcasting for Financial Service Professionals

If you’re a business owner in the finance niche and you don’t already have a podcast, you’re missing an important attraction tool for your business!

High-quality podcasts targeted towards specific audiences like women or millennial investors are having a serious moment — in fact, the podcast industry is projected to increase to over 144 million US listeners by 2025. Getting in front of all those motivated consumers will surely attract more attention to your financial services business.

With staggering popularity and millions of eager listeners, podcasts offer an untapped potential you shouldn’t miss, so in this article, I’m going to help you understand:

The rising popularity of podcasts in growing your business
How to create compelling content for your finance podcast
Ensuring your podcast is accessible to everyone
Effective strategies for promoting your finance podcast

Compliance Will Approve Your Show and You Will Reach Listeners

Did you know podcast listenership is expected to hit an estimated 144 million in the US alone by 2025? As the online landscape diversifies, more and more people are tuning in to podcasts for entertainment, education, and advice. Among these listeners, a significant 31% tune in primarily for money and finance-related information.

Top financial firms are already recognizing the potential of podcasting and are getting ahead of the curve when it comes to leveraging it to market their brands. They’re creating educational content that genuinely helps their clients and, in the process, builds their brand visibility and stands out from the crowd (and their competition).

Personally, I think that the beauty of podcasts lies in their flexible nature. Whether your listeners are commuting, working out, or cooking, they can tune in and absorb the top-quality info and insights you provide. As a financial service professional, podcasting gives you a HUGE opportunity to attract new clients and build trust with existing ones.

Creating Stellar personal Finance Podcasts

Any successful financial professional understands the necessity of a keen focus. A scattergun approach rarely yields results; the same is true when creating a personal (or business) finance podcast. You need to understand WHO it is you’re trying to appeal to and focus on creating epic content that caters to their specific interests and preferences.

For example, some of the most successful finance podcasts specifically pinpoint their content to address issues that cater to women’s financial equality or millennial investors. By creating a podcast that targets a specific demographic, it becomes much easier to carve out a niche in the saturated market and deliver content that truly speaks to that audience.

Content is king. Wait, scratch that! QUALITY content is king!

When you’re putting your energy into building a loyal, engaged audience it is so important to stay updated with recent events and trending topics in the financial world that will impact your audience. This will ensure that each episode is highly relevant and valuable to your listeners. You could also mix it up a little (if your show is usually a solocast) by featuring reputable guest experts can to boost your podcast’s credibility and leverage their audience.

Plan well to do well

As well as creating content that your audience won’t want to miss out on, there are a few other factors that will impact how successful your podcast is:

Investing in good recording equipment makes a difference to your listeners’ audio experience. This will ensure that the audio quality is clear and that your listeners have an enjoyable experience.
Consider your podcast’s runtime. While longer podcasts might suit certain audiences, others might favor short, snappy content for quick consumption. Having a range of episode lengths can cater to a broader audience with varying preferences.
Ensure you have enough episodes to keep your engaged audience occupied and eagerly anticipating your next release.

Accessibility and Podcasts

As a financial service professional/newbie podcaster, it’s really important to consider accessibility when you’re creating your show. If you make sure that your podcasts are accessible to everyone, regardless of their hearing abilities, you are being socially responsible and complying with your legal responsibilities, and it also helps your podcast reach a larger audience, increasing its potential impact.

Transcripts

One efficient way of making your finance podcasts accessible is by providing transcripts. These transcripts can be easily read by anyone who finds it difficult to follow the audio for any reason, including listeners who are deaf or hard of hearing. Providing transcripts makes your content more inclusive and enhances your podcast’s search engine optimization (SEO), making it easier for potential listeners to discover your content.

Captioning

Captioning provides real-time text for your podcasts, assisting viewers in understanding the content without relying on audio. Although it might seem like a minor detail, for many audiences, this makes a world of difference.

Prioritizing accessibility isn’t just a ‘nice to have’. It’s 100% necessary legally — just look at the recent lawsuit against SiriusXM, who faced a lawsuit for failing to provide captioning for its videos. Every time you create and publish a podcast, you’re not just a content creator. You’re also ensuring your message reaches the widest audience possible, irrespective of their hearing capabilities.

Promoting Finance Podcasts

But it’s not enough just to create a BOMB podcast. You also need to let people know about it. Promotion is the key that unlocks a broader audience and helps your content make the impact you’re looking for. There are several effective strategies to promote your finance podcasts and ensure they reach the ears of those who need your insights.

Using social media platforms to market your episodes can really amplify your reach. Ordinary posts, stories, reels, or even live sessions – you should be leveraging every social media tool you can to reach potential listeners. You could also tease the episodes, drop trailers, or share snippets of your podcast episodes to intrigue your audience.
Guests on your show bring their own audience. Ask them to share their appearance on your show to introduce your podcast to a new set of listeners and more traction for your episodes.
You can also offer to guest on other podcasts. This can attract that listener base to your podcast. Showcasing your expertise on other platforms and inviting their audiences to listen to your podcasts can be a win-win for both parties involved.

Promoting your finance podcasts is about strategically positioning your content in front of those who are genuinely interested in financial advice. By leveraging social media, guest-following, and other platforms, you can ensure that each episode resonates with the right audience and creates significant impact.

Are You Ready to Start Your Podcast?

Crafting superior quality finance podcasts is all about niching down and serving a defined audience, sharing insights and advice that genuinely help them start solving their problems. The importance of promoting your finance podcast can’t be understated. Strategies include utilizing social media platforms for marketing episodes, leveraging guests’ social media followings for promotions, and featuring on other podcasts to attract a new listener base.

So, if you’re a financial advisor, financial coach, or financial planner looking to expand your reach with a podcast, consider these key elements and remember: there’s help available for all your podcasting needs. Leverage the knowledge and passion of an experienced podcast manager and take your finance podcast from idea to reality.

Podcast Manager for Financial Service Professionals FAQs

Why are finance podcasts becoming popular?

Finance podcasts are gaining popularity due to their on-demand information and advice delivery. They allow financial professionals to reach a larger audience, establish trust, and promote their brands. With an estimated 144 million US listeners by 2025, podcasting continues to prove an invaluable platform for finance professionals.

How can I create a high-quality finance podcast?

For a high-quality finance podcast, focus on a specific audience, keep content updated with relevant topics, and feature reputable guests. Technical aspects such as clear audio, episode length, and a robust library of episodes are also important. Remember, quality content and quality production go hand in hand.

Why is accessibility important in podcasts?

Accessibility, including transcripts and professional captioning, is important for catering to all potential listeners, including those who are Deaf or hard of hearing. It also improves SEO, making your podcast easier to find by all listeners. Recent lawsuits further underscore the importance of making podcasts accessible to all.

What are some strategies for promoting a finance podcast?

Effective strategies for promoting a finance podcast include leveraging social media platforms for marketing, tapping into guests’ social media followings and appearing on other podcasts. Remember, a great show needs a great audience — strategic promotion can help attract the right listeners.

Why might I need a podcast manager?

A podcast manager can help you with all the essentials, from organizing and marketing your podcast to handling technical aspects and ensuring clear audio. A knowledgeable and passionate podcast manager can be invaluable if you’re a financial advisor, coach, or planner looking to expand your reach with a podcast.