Unlock the hidden potential of your podcast with insights that go beyond the traditional metrics of direct sales. Discover how to measure your podcast’s ROI using eight innovative metrics from your brand authority, client engagement, and much more. Learn how to quantify mentions, backlinks, and speaking opportunities into tangible dollars, all thanks to your podcast.
Secrets to Elevating Your Podcast’s Value:
(03:30 – 05:27) Boosting your Brand Authority
(12:55 – 14:42) Repurposing Your Podcast Content
(20:31 – 22:27) Team Morale & Recruitment
(28:19 – 29:45) Amplifying Brand Affinity
(33:37 – 34:58) Summarizing Each of the 8 Ways You’ll Find Non-Traditional ROI
The 8 non-traditional ways you can measure Return on Investment from your podcast
Brand Authority
Client Engagement
Content Repurposing Value
Networking Opportunities
Team Morale and Recruitment
Lead Nurturing
Brand Affinity
Market Research
Podcasting as a Tool for Business Growth
Most business owners get stuck in tunnel-vision mode, expecting podcast ROI to surface from direct sales. However, there are 8 less obvious and more valuable ways your podcast creates return on investment, you just have to know to look for them and how to measure them.
Emphasis is added throughout the episode to establish starting metrics and periodic measurement periods, because without a starting point, how can you know if you’ve grown?
Savings from your repurposing efforts, connections and referrals made from networking in the podcast “world,” and recommendations or sales made because of the emotional connection potential customers feel toward your brand are all measurable. Are you measuring them?
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Free Downloads:
After you attend conferences, are you following up or fizzling out? Master relationship-building using your existing content. Get the Conference Toolkit: https://podcastabundance.com/conferencetoolkit/
Discover thousands of dollars of “hidden” non-traditional ROI from your podcast using this Podcast ROI tracker: https://podcastabundance.com/roi-tracker/
More than half of all podcasts use less than 6% of the space allowed for their show notes. Need to boost your show’s SEO with better-structured episode descriptions? Use this Show Notes Template: https://podcastabundance.com/shownotestemplate/
For more helpful tips on podcasting, check out podcastingforfinancialprofessionals.com
Connect with Virginia Elder:
Instagram: https://www.instagram.com/podcastabundance
LinkedIn: Virginia Elder – https://www.linkedin.com/in/virginiaelder/
This podcast is edited and managed by the team at www.Podcast Abundance.com
We want to produce your show too! Book a call at www.TalkToVirginia.com
If you run a 6 or 7 figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! podcastingforfinancialprofessionals.com
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