Learn the exact SEO strategies we use to help our podcast clients get found. You’ll find out how to tweak the written content around your podcast to make any algorithm display your content to your potential clients. Listen for tips to create the best titles, include key information in your show notes, and use transcripts to your advantage.
Getting your podcast to show up in your ideal clients’ search results is the goal, but finding out HOW to do so is tough when all the headlines are just hype about why you should have a podcast.
The copywriting components of podcast post-production shouldn’t be an afterthought! I break down the essentials of SEO for your podcast and provide tips on how to do each of the three levels effectively.
Any search engine (Google, Apple podcasts, Safari, Bing, Spotify, YouTube, etc.) explores the copywriting components of your podcast in this order:
1. Titles
2. Show Notes
3. Transcripts
Expanding Your Podcast’s Digital Footprint
Learn my tips on strategic keyword research, use of AI tools, cross promotion, and how to ditch industry jargon and, instead, use everyday language that your potential clients are actually searching for.
(0:06:49) Three Tips on How to Optimize Your Podcast Episode Titles
(0:09:34) How to Infuse Keywords into Your Podcast Show Notes and YouTube Descriptions
(0:14:54) Ways to Use Transcripts Effectively, Rather Than Copy/Pasting a Wall of Text
(0:22:06) Three High-Impact Strategies to Grow Your Podcast Audience Organically
(0:23:23) How to Implement a Keyword Strategy and Perform SEO Research for Your Topics
(0:28:00) What Backlinks Are and How to Get More of Them
(0:32:27) Repurposing Options to Look Like You’re Everywhere All The Time
Grow Your Audience with Podcast SEO
If you’re already strapped for time, don’t try to adopt a new platform or add video into your workflow – you should be exploring outsourcing or deciding what to cut from your already-full plate.
If you’re working hard to establish a personal brand, have been wanting to “get out there” for a long time, and are interested in being strategic with your content creation to grow your business, then go all-in on ONE of the action items in this episode at a time.
If you can take action on only one thing in this episode, optimize your episode titles to reflect the phrases and questions your ideal clients are already typing into the search bar.
Resources mentioned in this episode:
AI Reels/Shorts cut from your long-term content:
Opus Clip https://www.opus.pro/?via=4f25d5
My favorite remote recording platform:
Riverside.fm https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=virginia
Equipment used to record & produce this episode:
DJI Osmo Pocket 3 with lapel mic
Sony ZV1
Samson Q2U mic (used to record the audio-only version)
Find a VA through Camille Walker: https://camille-walker.mykajabi.com/coaching-programs
Listen to Camille on Episode 51 of Reaching Abundance:
YT: https://youtu.be/NT_2l2rEvZ8
Related Episodes:
Episode #20: Long-form vs Short-form Content Creation Using the 80/20 Rule
YT: https://youtu.be/28YV693MaXs
Episode #28: How Much Does It Cost to Produce a Podcast?
YT: https://youtu.be/XYeBH2ZwF_4
Episode #36: Podcast Growth Strategies
YT: https://youtu.be/oPh328Nq1No
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Free Downloads:
After you attend conferences, are you following up or fizzling out? Master relationship-building using your existing content. Get the Conference Toolkit: https://podcastabundance.com/conferencetoolkit/
Discover thousands of dollars of “hidden” non-traditional ROI from your podcast using this Podcast ROI tracker: https://podcastabundance.com/roi-tracker/
More than half of all podcasts use less than 6% of the space allowed for their show notes. Need to boost your show’s SEO with better-structured episode descriptions? Use this Show Notes Template: https://podcastabundance.com/shownotestemplate/
For more helpful tips on podcasting, check out podcastingforfinancialprofessionals.com
Connect with Virginia Elder:
Instagram: https://www.instagram.com/podcastabundance
LinkedIn: Virginia Elder – https://www.linkedin.com/in/virginiaelder/
This podcast is edited and managed by the team at www.Podcast Abundance.com
We want to produce your show too! Book a call at www.TalkToVirginia.com
If you run a 6 or 7 figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! podcastingforfinancialprofessionals.com
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