Aligning your podcast with your business mission expands your brand’s reach. This allows you to share compelling content on your own show and effectively market yourself as a guest on other podcasts.
Consistently delivering engaging content that resonates with your audience and authentically reflects your brand values is crucial for the growth of both your podcast and your business.
Learn how to align your podcast with your brand’s mission by defining your ideal listener, establishing content pillars, and continuously refining your content strategy based on listener engagement.
Optimizing Your Podcast and Your Business
(04:55) – Reinforcing Your Brand’s Mission and Understanding Your Ideal Listener
(06:30) – Benefits of Establishing Content Pillars
(08:23) – Aligning Your Podcast with Your Business Goals
(10:38) – Improving Engagement with Strategic Repetition and Refinement
“Then, as you go in time, your business evolves and so will your content. So go back to those content pillars and refine them. Change them. Allow for that growth. Reestablish what you want to talk about and why. But always go back to the question, does this support my business’s goals?” – Virginia Elder
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Free Downloads:
After you attend conferences, are you following up or fizzling out? Master relationship-building using your existing content. Get the Conference Toolkit: https://podcastabundance.com/conferencetoolkit/
Discover thousands of dollars of “hidden” non-traditional ROI from your podcast using this Podcast ROI tracker: https://podcastabundance.com/roi-tracker/
More than half of all podcasts use less than 6% of the space allowed for their show notes. Need to boost your show’s SEO with better-structured episode descriptions? Use this Show Notes Template: https://podcastabundance.com/shownotestemplate/
For more helpful tips on podcasting, check out podcastingforfinancialprofessionals.com
Connect with Virginia Elder:
Instagram: https://www.instagram.com/podcastabundance
LinkedIn: Virginia Elder – https://www.linkedin.com/in/virginiaelder/
This podcast is edited and managed by the team at www.Podcast Abundance.com
We want to produce your show too! Book a call at www.TalkToVirginia.com
If you run a 6 or 7 figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! podcastingforfinancialprofessionals.com
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